Sans Normal Jadis 5 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, clean, sporty, brand impact, display clarity, modern utility, approachable geometry, rounded, geometric, compact apertures, flat terminals, even rhythm.
A broad, geometric sans with generously rounded bowls and smooth, near-circular curves paired with straight, firmly cut strokes. Terminals are mostly flat and clean, producing a crisp, engineered finish even as the overall construction stays soft and approachable. Counters are open but not airy, and the wide set letters create a strong horizontal rhythm in words. Uppercase forms read sturdy and stable, while lowercase shows a simple, contemporary skeleton with single-storey shapes where expected and consistent stroke behavior across curves and joins.
Well suited for headlines, posters, and identity work where a wide, high-impact sans can carry a message with clarity. It can also work for signage and packaging that benefits from a friendly geometric voice, especially when set with ample tracking and line spacing to accommodate its horizontal proportions.
The tone is contemporary and assertive, with a friendly softness coming from the rounded geometry. Its width and solid presence feel energetic and display-forward, suggesting branding that wants to be clear, upbeat, and confident rather than delicate or formal.
The design appears intended as a modern, geometric display sans that balances strong presence with rounded, approachable forms. Its construction prioritizes clean silhouettes and consistent curves to stay legible and distinctive in bold, brand-led typography.
Figures share the same broad stance as the letters and keep a smooth, rounded character, maintaining consistency in mixed alphanumeric settings. In text, the wide proportions noticeably increase line length and spacing needs, so it tends to look best when given room and used at larger sizes.