Sans Superellipse Gulim 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Ciutadella' by Emtype Foundry, 'Panton' by Fontfabric, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, sporty, modern, punchy, impact, approachability, clarity, modern branding, high visibility, rounded, soft corners, blocky, compact, geometric.
This is a heavy, geometric sans with rounded-rectangle construction throughout. Curves are smooth and broadly radiused, corners are softened rather than sharp, and counters tend to be wide and open for the weight. Strokes feel uniform and sturdy, with squared terminals and a compact, efficient rhythm that keeps letters dense without becoming cramped. The overall silhouette reads as clean and engineered, with a consistent superelliptical logic across round letters and rounded joins.
It works best for headlines and short, high-impact text where its rounded geometry and solid weight can carry the page. Suitable applications include branding and logos, packaging, promotional graphics, and wayfinding or signage where quick recognition matters. For extended reading, it will be most comfortable when used sparingly (e.g., subheads, callouts, UI emphasis) due to its strong visual density.
The tone is bold and approachable: friendly rather than strict, but still assertive and highly visible. Its rounded geometry gives it a contemporary, consumer-facing warmth, while the solid weight and compact shapes add a confident, sporty emphasis that feels suited to energetic messaging.
The design appears intended to deliver a modern geometric sans that stays friendly through softened corners while maintaining maximum legibility and impact at large sizes. Its consistent superelliptical forms and simplified details suggest an emphasis on brand-forward clarity and robust reproduction across common display contexts.
Numerals and capitals maintain strong, simple silhouettes with minimal detailing, prioritizing instant recognition at display sizes. The lowercase shows similarly simplified construction, keeping joins and bowls smooth and robust to preserve clarity under heavy weight.