Sans Superellipse Ishi 4 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Rotulo' by Huy!Fonts and 'Newbery Sans Pro' by Sudtipos (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, sturdy, industrial, confident, sporty, retro, impact, stability, modernity, approachability, blocky, rounded, compact, geometric, punchy.
A heavy, compact sans with broadly squared proportions softened by generous corner rounding. Strokes are thick and even, with minimal modulation and mostly closed apertures that emphasize solid silhouettes. Curves are built from superellipse-like rounded rectangles, giving counters a squarish, cushioned feel (notably in O, Q, 0, 8, 9). Terminals are blunt and flat, joins are firm, and the overall rhythm is tight with short extenders and sturdy, low-detail forms.
Best suited to high-impact display typography such as posters, headlines, logos, packaging, and wayfinding where strong shapes and dense color are desirable. It also works well for short UI labels or badges when a robust, button-like presence is needed, but its tight apertures and weight suggest avoiding long passages of small text.
The face projects strength and directness, with a utilitarian, workhorse tone. Its rounded-square geometry adds a friendly softness to an otherwise assertive, industrial voice, producing a sporty, poster-ready energy that reads as modern with a hint of retro signage.
The design appears intended to deliver maximum visual punch with a coherent rounded-rectangle construction, pairing bold, compact letterforms with softened corners for approachability. It aims for a sturdy, contemporary display voice that remains clean and simple while retaining a distinctive, squared-round character.
Uppercase forms feel particularly compact and monolithic, while the lowercase keeps similarly blocky construction with simplified shapes and relatively closed counters. Numerals match the same rounded-rectilinear logic, appearing bold and highly legible at display sizes. The overall texture is dense, favoring impact over delicacy.