Sans Normal Widal 4 is a bold, very narrow, medium contrast, upright, short x-height font visually similar to 'Childbook' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, stickers, retro, playful, display, quirky, punchy, impact, personality, space-saving, retro feel, headline emphasis, condensed, chunky, rounded, lively, high-impact.
A condensed, heavy sans with rounded curves and slightly irregular, hand-cut-looking contours. Strokes are robust with subtly uneven edges and occasional ink-trap-like notches at joins, giving the shapes a lively texture rather than a sterile geometric finish. Counters are relatively tight and openings can be narrow, especially in letters like e, a, and s, while verticals dominate the rhythm for a tall, compact footprint. The numerals and capitals feel especially assertive, with simplified forms and strong silhouettes designed to hold up at larger sizes.
Best suited to headlines, posters, packaging, and bold branding moments where a condensed, characterful voice is needed. It also works well for short callouts, labels, and social graphics, especially where a retro-display flavor and strong black presence are desirable.
The overall tone is energetic and slightly mischievous, blending a vintage poster feel with a modern, punchy compactness. Its textured, not-quite-perfect outlines add personality and a handmade confidence that reads as informal and attention-seeking.
The design appears intended to deliver maximum impact in minimal horizontal space, pairing condensed proportions with rounded forms and deliberate roughness for a human, vintage-leaning display voice. The goal seems to be recognizability and attitude over neutral readability in long passages.
In running text, the dense width and heavy weight create a strong color and pronounced word shapes, making it most comfortable when given generous tracking and leading. The compact apertures and tight counters can reduce clarity at smaller sizes, but the distinctive silhouettes remain effective for emphasis and short phrases.