Sans Normal Jalut 10 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Gremlin' by Hazztype, 'ITC Blair' by ITC, 'Otoiwo Grotesk' by Pepper Type, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, sporty, high impact, approachability, clarity, modernity, rounded, geometric, blocky, open apertures, horizontal stress.
This typeface presents as a heavy, broadly proportioned sans with rounded geometry and smooth, low-friction curves. Strokes stay largely uniform, with softened terminals and generous counters that keep letters open even at a dense weight. Many shapes lean toward wide, stable silhouettes with flat horizontals and crisp joins, creating a strong baseline presence and an even, steady rhythm in text. The lowercase shows simple, compact constructions (notably in a, e, s) with minimal detailing and a pragmatic, contemporary finish.
Best suited to headlines, branding, and display typography where width and weight can be used for emphasis and strong presence. It also fits signage and packaging that benefits from quick recognition and friendly clarity, and can work for short UI labels where a bold, approachable voice is desired.
The overall tone is modern and assertive while remaining approachable due to the rounded forms and open interiors. It feels energetic and contemporary, with a slightly sporty, tech-forward flavor that reads as confident rather than formal.
The design appears intended to deliver a contemporary, high-impact sans that remains readable through generous counters and rounded, geometric construction. It prioritizes bold communication and a stable, modern texture over delicate detailing or calligraphic nuance.
At larger sizes the wide set and broad curves create a graphic, poster-like impact, while in continuous text the large counters and open apertures help maintain clarity. The numerals match the same wide, rounded logic, reading sturdy and highly legible with a straightforward, functional character.