Sans Superellipse Hilon 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Goodrich' by Hendra Pratama, 'Fact' by ParaType, and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, punchy, confident, industrial, retro, poster, space saving, high impact, geometric consistency, headline focus, brand presence, blocky, condensed, rounded corners, squared curves, compact.
A compact, heavy sans with rounded-rectangle construction and squared curves that keep counters and bowls tight and clean. Strokes are consistently thick with minimal modulation, and terminals are blunt with softened corners, producing a sturdy, engineered silhouette. The letterforms are condensed and tall, with generous x-height and compact apertures that create a dense, continuous texture in text. Round characters like O and C read as squarish ovals, and diagonals (V, W, X, Y) are steep and forceful, reinforcing the overall rigidity and rhythm.
Best suited for headlines, short statements, and logotype-style wordmarks where a compact footprint and strong presence are helpful. It works well for posters, packaging, labels, and bold editorial callouts, especially in tight columns. The sturdy, squared-round forms also fit energetic branding contexts such as sports, entertainment, and product marks that need immediate visibility.
The tone is bold and assertive, leaning toward an industrial, poster-like voice rather than a delicate or conversational one. Its rounded-square geometry adds a friendly edge to an otherwise hard, compressed presence, giving it a retro-meets-utility feel. In blocks of copy it reads as energetic and attention-seeking, with a strong emphasis on impact over subtlety.
The design appears intended to deliver maximum impact in minimal horizontal space, using rounded-rectangle geometry to keep forms consistent and highly legible at display scale. Its uniform weight and blunt terminals suggest a focus on solidity and reproducible shapes for bold typographic statements. Overall, it aims for a modernized retro-industrial look that remains approachable through softened corners.
At display sizes the dense spacing and compact apertures create a cohesive black shape that holds together well for headlines. In longer lines, the tight internal spaces and heavy joins can make word shapes feel weighty, so breathing room from increased tracking and generous line spacing may help. Numerals follow the same condensed, sturdy construction, matching the overall texture closely.