Sans Superellipse Pimos 7 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Seriguela' by Latinotype; 'Neue Plak', 'Neue Plak Display', and 'Placard Next' by Monotype; and 'Lektorat' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, condensed, impactful, industrial, sporty, poster-like, space-saving, high impact, modern utility, headline emphasis, brand presence, tall, sturdy, compact, high-ink, rounded corners.
This typeface is built around tall, condensed proportions with heavy, even strokes and tightly controlled counters. Curves are formed from rounded-rectangle geometry, giving bowls and terminals a squarish smoothness rather than purely circular forms. The silhouette is compact and vertical, with short crossbars and minimal interior space in letters like E, F, and P, producing a dense, high-ink texture. Lowercase follows a simplified, sturdy construction with single-storey forms and restrained apertures, while numerals are equally narrow and blocky for consistent rhythm in stacked settings.
It performs best in large sizes where its condensed strength can maximize impact in limited horizontal space—headlines, posters, and attention-grabbing editorial callouts. It can also work for branding and packaging that needs a compact, assertive wordmark, and for signage where a bold, vertical rhythm helps text stay readable at a glance.
The overall tone is forceful and utilitarian, reading as modern and no-nonsense. Its condensed, heavy presence feels suited to urgent messaging—more assertive than friendly—while the softened corners keep it from becoming harsh or purely mechanical. The result lands in a contemporary industrial/sports headline space with a strong poster voice.
The design intent appears to be a space-saving display face that delivers maximum punch with a compact footprint. By combining heavy strokes with rounded-rectangle curves and a consistent, upright structure, it aims to stay bold and modern while maintaining a controlled, repeatable rhythm across letters and numbers.
Spacing appears tuned for tight, efficient lines: the condensed widths and compact counters create a continuous dark band in text. Distinctive narrow verticality helps maintain legibility in crowded layouts, while the rounded-rectangle construction keeps a consistent visual motif across uppercase, lowercase, and figures.