Sans Normal Bobum 1 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, web content, branding, signage, presentations, clean, modern, neutral, friendly, corporate, clarity, versatility, neutrality, modernity, geometric, round, crisp, open, balanced.
This sans serif presents clean, largely geometric construction with round counters and smooth curves paired with straight, vertical terminals. Strokes are even and consistent, with minimal modulation, and the overall rhythm is steady and legible. Uppercase forms feel broad and stable, while lowercase letters keep open apertures and clear, simple joins; the double-storey “g” and single-storey “a” reinforce a contemporary, utilitarian texture. Numerals are straightforward and well-proportioned, matching the letterforms with the same restrained, uniform stroke behavior.
It suits interface and product text, web and editorial layouts, and general-purpose branding where a clean sans voice is needed. The simple geometry and open forms also make it a solid choice for signage and presentation typography, especially at medium to large sizes.
The tone is modern and matter-of-fact, with a calm neutrality that reads as trustworthy and professional. Rounded shapes soften the overall feel, keeping it approachable without becoming playful or stylized.
The design appears intended as a versatile, everyday sans that prioritizes clarity and consistency across uppercase, lowercase, and numerals. Its geometric roundness suggests a goal of contemporary neutrality—usable across many contexts without drawing attention to stylistic quirks.
Large, circular letters like O and Q are very round, and the overall fit appears comfortably spaced, supporting clarity in continuous reading. Diacritics and punctuation are not shown here, but the displayed core set maintains consistent geometry and spacing across cases and numerals.