Sans Normal Ridev 6 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'EquipCondensed' by Hoftype and 'Alber New' by moretype (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, packaging, friendly, modern, clean, approachable, casual, everyday readability, friendly modernity, clean utility, geometric clarity, rounded, soft corners, open apertures, even rhythm, monoline.
A clean sans with a monoline feel and softly rounded terminals throughout. Forms are built from simple geometric curves with slightly softened corners, producing smooth joins and a calm, even color in text. Counters are generous and apertures stay fairly open, supporting clear letter recognition. Proportions read balanced rather than condensed or extended, with straightforward uppercase and a compact, practical lowercase that keeps curves controlled and consistent.
It works well for interface copy and product surfaces where clarity at small sizes matters, as well as editorial settings that benefit from an even texture. The friendly geometry also suits branding, packaging, and straightforward signage where a modern, approachable voice is desired.
The overall tone is friendly and contemporary, with a soft, unforced presence that feels approachable rather than technical. Rounded endings and simple geometry give it a casual warmth while still reading as neat and professional in paragraphs and headlines.
The design appears aimed at a versatile, general-purpose sans that stays neutral and readable while adding a subtle softness through rounded terminals and controlled geometric curves.
Numerals match the same rounded, geometric construction and maintain consistent weight with the letters. The typeface keeps a steady rhythm in running text, with minimal stroke modulation and no decorative flourishes, emphasizing clarity and simplicity.