Sans Normal Kokun 9 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'FF Transit' by FontFont, 'Dialog' and 'Frutiger' by Linotype, 'Fact' by ParaType, and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, modern, confident, energetic, impact, movement, clarity, modernity, display, slanted, rounded, geometric, clean, compact.
This typeface is a slanted, heavy sans with rounded, geometric construction and smooth, continuous curves. Strokes are broadly uniform, with minimal modulation and crisp terminals that read as cleanly cut rather than flared. Counters are compact but open enough to stay legible at display sizes, while the overall rhythm is tight and forward-leaning, giving lines a strong horizontal drive. Uppercase forms feel sturdy and slightly condensed in presence, and the numerals share the same solid, simplified geometry for consistent color.
This font is strongest in headlines, posters, and brand marks where a compact, high-impact voice is needed. It also fits packaging, labels, and promotional graphics that benefit from a modern, sporty tone. For longer passages, it works better in short bursts—subheads, callouts, or captions—where its heavy texture remains comfortable to read.
The overall tone is energetic and assertive, with a forward motion that feels sporty and contemporary. Its heavy, clean shapes project confidence and clarity, making it well-suited to messaging that needs to feel active and direct rather than delicate or formal.
The design appears intended to deliver a modern, fast-moving sans for display use, combining sturdy geometry with a consistent slant to emphasize motion and urgency. Its simplified forms and uniform stroke treatment prioritize clarity and strong presence over ornament.
The slant is consistent across cases, and the joins and curves keep a smooth, engineered feel rather than a handwritten one. In text, the dense stroke weight produces a strong typographic color, so it performs best when given breathing room through generous tracking or leading.