Sans Normal Itgun 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Belle Sans' by Park Street Studio and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, assertive, friendly, sporty, punchy, impact, clarity, modernity, attention, blocky, geometric, rounded, compact, sturdy.
A heavy, geometric sans with broad proportions and large, open counters. Strokes are consistently thick with minimal modulation, and terminals are clean and mostly squared-off, giving the forms a sturdy, blocky presence despite the rounded bowls. Curves are built from confident, near-circular shapes, while joins and diagonals stay crisp, producing a strong, even texture in both uppercase and lowercase. Figures are robust and highly legible, matching the alphabet’s solid, uniform color on the page.
Best suited to headline and display settings where strong presence is needed: posters, brand wordmarks, product packaging, and short, emphatic messaging. It can also work for signage and UI highlights where quick recognition and high contrast against the background are priorities.
The overall tone is bold and contemporary, projecting confidence and clarity. Its rounded geometry keeps the voice approachable rather than severe, while the sheer mass and width make it feel energetic and attention-grabbing.
The design appears intended to deliver maximum impact with straightforward, geometric letterforms that remain readable at a glance. It prioritizes strong silhouette, large counters, and consistent stroke weight to create a dependable, contemporary display voice.
The sample text shows a dense, high-impact rhythm where word shapes remain clear even at large sizes. The design favors simple, architectural construction over calligraphic detail, with a consistent baseline and stable, upright stance.