Sans Normal Asmes 13 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, product labels, presentations, signage, clean, modern, friendly, neutral, practical, clarity, versatility, neutrality, usability, modernity, rounded, geometric, open counters, even rhythm, high legibility.
A clean sans with gently rounded geometry and even, low-contrast strokes. Curves are smooth and open, with generous counters and clear apertures that keep forms readable at text sizes. Proportions feel balanced and steady, with straightforward terminals and minimal modulation; the overall rhythm is consistent, while letter widths vary naturally across the alphabet. Figures follow the same calm, rounded construction, maintaining a cohesive texture in running text.
This font fits well in interfaces, dashboards, and product experiences where a neutral, legible sans is needed. It also works for general editorial and corporate materials, presentations, and wayfinding or short signage where consistent texture and clear letterforms matter.
The tone is modern and approachable without drawing attention to itself. Its rounded, open shapes give it a friendly, utilitarian character suited to clear communication rather than display eccentricity.
The design appears aimed at a dependable everyday sans: simple, rounded forms and open counters that prioritize clarity, consistency, and broad usability in text and functional applications.
The sample text shows a stable line color and comfortable spacing that supports continuous reading. Round letters like O and Q appear smooth and well-centered, and the overall construction favors clarity and neutrality over stylistic quirks.