Sans Contrasted Hiry 5 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, logos, packaging, sports branding, playful, retro, punchy, friendly, bold, attention grabbing, display impact, friendly boldness, retro flavor, rounded, soft corners, geometric, chunky, high impact.
A heavy, blocky sans with rounded corners and compact counters that read as sturdy and sculpted. Curves are broad and smooth, while joins and terminals often flatten into blunt, slightly softened ends, creating a chunky, poster-like rhythm. The proportions favor large internal shapes and a prominent x-height, with strong, stable verticals and simplified diagonals that keep forms clean at large sizes. Numerals and lowercase share the same bold, cohesive construction, maintaining consistent weight distribution and a deliberately compact, high-density texture.
Best suited for display settings such as posters, headlines, brand marks, and packaging where a compact, high-impact voice is needed. It can also work well for sports or event branding and bold UI moments (e.g., badges, hero banners), especially when set with ample spacing to counter the dense texture.
The overall tone is upbeat and assertive, with a friendly softness that keeps the weight from feeling harsh. Its chunky geometry and rounded details evoke a retro display sensibility—confident, casual, and attention-grabbing without becoming aggressive.
This design appears intended to deliver maximum presence with approachable, rounded geometry—combining a strong, blocky silhouette with softened details for a friendly, retro-leaning display voice. The emphasis is on legibility at large sizes and on creating a distinctive, uniform typographic color in bold applications.
Round letters like O/C/G show generous curvature with tight apertures, and the type’s heavy massing produces a strong, even color on the page. The simplified shapes and reduced interior space suggest it is optimized for bold headlines and short phrases where impact matters more than fine detail.