Sans Normal Jukuw 1 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Praxis Next' by Linotype, 'Skeena' by Microsoft Corporation, 'Accia Flare' and 'Accia Sans' by Mint Type, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Linear' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, confident, friendly, retro, emphasis, motion, impact, approachability, slanted, rounded, soft terminals, brisk, compact.
A heavy, right-leaning sans with rounded construction and smooth, continuous curves. Strokes are full and even with gentle modulation, and most terminals finish cleanly without obvious serifs, giving the letters a streamlined, sign-like clarity. Counters are moderately open and the proportions feel slightly compact, with a forward-tilting rhythm that keeps word shapes tight and energetic. Numerals follow the same rounded, robust pattern and read clearly at display sizes.
Well-suited for headlines, posters, and branding where an energetic, forward-leaning voice is desired. It also fits packaging and promotional graphics that benefit from bold, rounded shapes and strong word recognition at medium-to-large sizes.
The overall tone is energetic and confident, with a sporty, promotional feel. The pronounced slant and chunky forms add a sense of motion and immediacy, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended to deliver a modern, motion-oriented sans voice: compact, rounded, and strongly slanted to suggest speed and emphasis while remaining friendly and legible in display settings.
Uppercase forms stay simple and geometric, and the lowercase maintains a consistent, sturdy silhouette that holds up well in short phrases. The set reads best when allowed enough tracking/leading to prevent the dense strokes from feeling crowded in longer lines.