Script Hobu 3 is a bold, narrow, low contrast, italic, short x-height font.
Keywords: logotypes, packaging, posters, headlines, social ads, friendly, retro, casual, confident, playful, handmade feel, display impact, friendly branding, sign-painting nod, brushy, rounded, bouncy, compact, smooth.
A compact, right-leaning script with thick, rounded strokes and a smooth brush-pen feel. Letterforms are built from continuous, flowing motions with soft terminals, occasional looped joins, and gentle swelling at curves rather than sharp contrast. The overall rhythm is bouncy and energetic, with tight counters, slightly condensed proportions, and a consistent slant that keeps words moving forward. Numerals and capitals match the same hand-drawn logic, with simplified shapes and sturdy, legible silhouettes.
This face works best in branding-forward applications such as logos, product packaging, menu titles, posters, and social media headlines where a lively handwritten voice is desired. Its heavy, rounded strokes also hold up well on signage and merch graphics, especially when set at display sizes.
The tone is upbeat and approachable, evoking mid-century sign painting and casual handwritten branding. It feels personable and informal while still bold enough to read at a glance, making it well suited to friendly, optimistic messaging.
The design appears intended to capture a bold brush-script look that feels hand-made yet consistent, balancing expressive capitals with a straightforward, readable lowercase. It prioritizes energetic word rhythm and strong silhouettes for impactful display typography.
Capitals show a few distinctive swashy gestures (notably on rounded and looped forms) while lowercase stays more utilitarian and compact. Spacing appears tuned for connected script reading, and the heavy strokes create strong word-shapes that favor short to medium text over dense paragraphs.