Sans Normal Mykem 9 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Franklin Gothic', 'ITC Franklin', and 'ITC Franklin Gothic LT' by ITC; 'Franklin Gothic' by URW Type Foundry; and 'Franklin Gothic Raw' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social, confident, friendly, impactful, modern, sporty, impact, clarity, approachability, modernity, rounded, blocky, compact, high-ink, clean.
A heavy, geometric sans with round, full bowls and broadly rectangular counters that stay open under the dense weight. Strokes are consistently thick with clean terminals and minimal modulation, giving the letters a compact, poster-ready rhythm. Curves on C/G/O and the lowercase bowls read smooth and controlled, while diagonals (V/W/X/Y/Z) are sturdy and sharply cut, adding a crisp edge to the otherwise rounded construction. Spacing is tight-to-moderate and the overall color on the page is dark and even, emphasizing bold silhouettes over fine detail.
Best suited for headlines, logos, and short bursts of text where strong presence and quick recognition matter. It works well in branding and packaging that needs a bold, friendly voice, and in social or display graphics where dense letterforms help maintain impact against busy backgrounds.
The tone is assertive and contemporary, with a friendly roundness that keeps it approachable. Its strong shapes and solid presence suggest headline energy—confident, energetic, and slightly sporty—without feeling decorative or eccentric.
The design appears intended as a modern, high-impact sans built around simple geometric forms, prioritizing strong silhouettes and legibility at display sizes. Rounded structure and consistent weight suggest a goal of combining assertiveness with approachability for contemporary graphic use.
Uppercase forms appear especially broad and stable, while lowercase maintains sturdy proportions and clear joins for strong word-shape at large sizes. Numerals match the same robust, rounded construction, supporting consistent typographic color across mixed content.