Sans Superellipse Hoban 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Alamia' by Ani Dimitrova, 'Novel Display' by Atlas Font Foundry, and 'FF Absara Sans Headline' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, retro, impact, approachability, display emphasis, retro cue, chunky, rounded, soft corners, compact.
A heavy, rounded sans with broad, compact forms and softly squared curves that read like superellipse geometry. Strokes are consistently thick with minimal modulation, and most joins are sturdy and slightly softened rather than sharp. Counters tend to be small-to-medium, giving letters a dense, poster-like color. Terminals are blunt and rounded, and the overall rhythm feels slightly irregular due to lively, idiosyncratic shaping in diagonals and curves.
This design works best for display typography where impact and friendliness matter: headlines, posters, brand wordmarks, packaging, and short callouts. It can also suit signage and digital UI accents when used sparingly at larger sizes, where the tight counters and heavy color remain clear.
The font conveys a warm, approachable boldness—confident and attention-grabbing without feeling aggressive. Its rounded, chunky construction leans playful and slightly retro, suggesting pop culture, packaging, and upbeat display settings.
The letterforms appear designed to deliver maximum visual presence with a soft, approachable edge. The likely intention is a bold display sans that feels contemporary yet nostalgic, using rounded-rectangular geometry and compact proportions to create a distinctive, high-impact texture.
Uppercase shapes are particularly blocky and stable, while lowercase forms add more personality through asymmetries and compact bowls. Numerals match the same dense weight and rounded geometry, staying highly visible at large sizes.