Sans Normal Asmes 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Caldina' and 'Dexa Pro' by Artegra, 'Aspira' by Durotype, and 'Pln Hyeonbatang' by Ziwoosoft (names referenced only for comparison).
Keywords: ui text, editorial, product labels, signage, presentations, neutral, modern, clean, corporate, friendly, everyday utility, clarity, versatility, readability, neutral branding, rounded, open, straightforward, plainspoken, geometric-leaning.
A clean, straightforward sans with predominantly rounded curves and smooth joins, paired with crisp, squared terminals on horizontal and vertical strokes. Overall proportions feel balanced and highly legible, with open apertures and generous interior counters (notably in forms like C, S, and e). The lowercase shows familiar, contemporary construction with a two-storey a and single-storey g, while the numerals are clear and evenly weighted with simple, unembellished shapes. Spacing appears even and predictable, creating a steady rhythm in continuous text.
Well suited to interfaces, dashboards, forms, and documentation where clarity is the priority. It also fits general editorial and marketing copy, product packaging/labels, and wayfinding or informational signage where an unobtrusive, modern sans is desired.
The tone is neutral and contemporary, projecting clarity and practicality rather than personality-forward expressiveness. Rounded curves soften the feel slightly, giving it an approachable, everyday modernity suited to general-purpose communication.
The font appears intended as a dependable, general-purpose sans: contemporary in construction, conservative in detail, and optimized for readable, consistent text color across common typographic scenarios.
The design favors conventional letterforms and restrained detail, which helps maintain consistency between uppercase, lowercase, and figures. Its clean terminals and open shapes support quick recognition at a range of sizes, especially in interface-like or informational settings.