Slab Square Pevo 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: editorial, branding, posters, headlines, packaging, sturdy, friendly, retro, confident, clarity, stability, approachability, editorial tone, brand presence, slab serif, bracketless serifs, rounded joins, open counters, flat terminals.
A sturdy slab serif with broad proportions, low stroke contrast, and square-cut serifs that read as bold, bracketless blocks. Curves are generously rounded and slightly softened at joins, giving the forms a smooth, contemporary rhythm despite the heavy serifs. Counters are open and the apertures stay clear in letters like C, S, and e, helping maintain legibility in text. The overall spacing feels even and workmanlike, with a consistent horizontal emphasis and calm, upright construction.
This font suits editorial typography where a strong, readable texture is needed, as well as branding and packaging that benefit from a dependable, crafted presence. Its bold slab structure makes it effective for headlines and posters, while the open counters and steady rhythm help it hold together in longer passages at comfortable text sizes.
The tone is practical and confident, combining the solidity of a slab serif with a warm, approachable softness in the curves. It suggests an editorial, slightly retro sensibility—reliable and straightforward rather than ornate or delicate.
The design appears intended to deliver a dependable slab-serif voice with softened, contemporary drawing—combining strong, square-ended serifs and broad forms to create an assertive but approachable reading experience across display and text contexts.
The sample text shows a stable baseline and a consistent, no-nonsense texture, with capital forms that feel authoritative and lowercase shapes that keep a friendly, readable cadence. Numerals appear robust and clear, matching the blocky serif treatment without becoming overly rigid.