Sans Normal Okluf 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Northpole' by 38-lineart, 'FF Infra' by FontFont, 'Evert Greek Text' and 'Evert Latin Text' by Foundry5, and 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, confident, clean, friendly, neutral, clarity, impact, modernity, versatility, reliability, geometric, rounded, open apertures, compact, solid.
A heavy, geometric sans with broad, near-circular bowls and smooth, even curves. Strokes are uniformly thick with minimal modulation, producing a dense, solid color in text. Counters are generally open and simple, terminals are clean and mostly square-cut, and joins stay straightforward without calligraphic shaping. Uppercase forms feel compact and stable, while lowercase proportions remain clear and legible with rounded shoulders and uncomplicated construction; numerals follow the same sturdy, plainspoken geometry.
This style works well for headlines and short blocks of text where strong presence and quick readability are needed, such as branding, posters, packaging, and signage. It also suits interface labels and product typography where a sturdy, no-nonsense sans helps keep information clear and consistent.
The overall tone is modern and self-assured, with a friendly neutrality that reads as straightforward rather than expressive. Its rounded geometry and consistent weight give it an approachable, contemporary voice suited to clear messaging.
The design appears intended to provide a contemporary geometric sans with strong visual weight and dependable legibility. It emphasizes clean construction, uniform stroke behavior, and simple counters to create an efficient, modern workhorse for display and prominent text.
Large sizes emphasize the font’s smooth circular forms and tight, efficient shapes, while smaller text benefits from the simple outlines and open interior spaces. The overall rhythm is even and steady, prioritizing clarity and impact over delicacy.