Serif Contrasted Apma 7 is a bold, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, mastheads, posters, branding, packaging, editorial, luxury, dramatic, formal, theatrical, headline impact, elegant contrast, brand statement, fashion tone, poster presence, condensed, vertical, hairline serifs, sharp, crisp.
The design is built on towering, condensed proportions with strong vertical emphasis and a pronounced thick–thin rhythm. Strokes snap from dense stems into very fine hairlines, and the serifs read as crisp, delicate terminals that sharpen the silhouette. Curves are narrow and controlled, counters are tight, and the texture forms a striped, high-impact line of type with a consistent, disciplined cadence across capitals, lowercase, and numerals.
It performs best for display typography such as magazine mastheads, fashion and beauty branding, and high-end packaging where contrast and narrow width create a refined, attention-directing presence. It also suits posters, campaign headlines, invitations, and title treatments that benefit from a formal, dramatic tone. For small sizes or dense paragraphs, its tight counters and delicate hairlines suggest using it sparingly or with generous spacing and supportive companion text.
This typeface conveys a dramatic, fashion-forward tone with a distinctly editorial voice. Its taut verticality and sharp refinement suggest confidence and intensity, leaning more luxurious and theatrical than friendly or casual. The overall impression is poised and slightly severe, suited to statements that want to feel elevated and attention-grabbing.
The font appears designed to maximize impact in large sizes by combining condensed width with striking contrast and crisp detailing. It prioritizes a sleek, runway-like elegance and a strong vertical rhythm that reads as premium and emphatic. The character set shown supports a consistent, curated look meant to stand out in titles and branded messaging rather than fade into long-form text.
The sample text shows a strong vertical striping effect in lines of copy, with particularly tall capitals and a tightly controlled lowercase that maintains the same compressed energy. Numerals follow the same narrow, contrasty logic, helping preserve a cohesive, elegant texture across mixed-case settings.