Sans Superellipse Pigow 2 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'Neue Helvetica' by Linotype, 'Opinion Pro' by Mint Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, assertive, retro, condensed, space-saving impact, bold display, strong signage voice, geometric uniformity, blocky, compact, punchy, sturdy, high-impact.
A compact, heavy sans with tightly set proportions and a distinctly squared-off, superelliptical construction. Strokes are thick and largely uniform, with rounded-rectangle curves in letters like C, O, and S, and blunt terminals throughout. Counters are small and enclosed, giving the forms a dense, poster-like color; joins and shoulders (notably in n, m, and h) stay firm and minimally tapered. The uppercase is tall and rigid with simplified geometry, while the lowercase is similarly compact, with single-story a and g and straightforward, utilitarian bowls. Numerals follow the same blocky logic, with broad shapes and limited interior space for strong legibility at large sizes.
Best suited for high-impact display work such as headlines, posters, title treatments, and bold brand marks. It can also work well on packaging and signage where a compact, sturdy voice is helpful, particularly at medium to large sizes.
The overall tone is bold and no-nonsense, projecting an industrial, workmanlike confidence. Its condensed, blocky rhythm reads as utilitarian and retro-leaning—suited to messaging that needs to feel direct, tough, and attention-grabbing rather than delicate or editorial.
The design appears intended to deliver maximum impact in a condensed footprint, using rounded-rectangle geometry and dense counters to create a strong, uniform texture. It prioritizes solidity and immediacy, aiming for clear, forceful shapes that reproduce well in bold display contexts.
The tight apertures and small counters suggest it will hold up best when given some breathing room in tracking and line spacing, especially in longer lines. The superelliptical rounding keeps the heaviness from feeling harsh, adding a subtle softness to an otherwise rigid build.