Slab Contrasted Pira 1 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, signage, sturdy, friendly, confident, retro, editorial, high impact, print heritage, robust readability, brand presence, blocky, bracketed, softened, compact, punchy.
A heavy slab-serif with broad proportions, compact counters, and strongly bracketed serifs that blend into the stems. Stroke behavior is mostly even, with subtle modulation that shows up as slight thinning in curves and joins, while horizontals remain emphatic. Terminals are squared and blunt, giving letters a blocky, poster-like silhouette; round forms (O, C, G, e) stay fairly closed and dense. Lowercase features single-storey a and g, a robust, round i/j dot, and a large, forward-leaning ear on g, while figures are stout and tightly fit, with a notably compact 0.
Best suited for headlines and display settings where strong color and sturdy serifs are an asset—posters, editorial headings, branding marks, packaging, and signage. It can also work for short, high-contrast text blocks such as pull quotes or labels, where its dense rhythm reads as deliberate and emphatic.
The tone is assertive and dependable, with a warm, approachable solidity rather than sharp precision. Its slab structure and dense color evoke classic print and sign-lettering traditions, leaning toward a vintage, workmanlike confidence. Overall it reads as bold, direct, and slightly playful due to the rounded brackets and chunky details.
The design appears intended to deliver maximum impact and readability through bold slabs, broad proportions, and simplified, blocky forms. The bracketed serifs and compact counters suggest a nod to traditional slab-serif printing while keeping the shapes clean and contemporary enough for modern branding.
In the text sample, the heavy serifs and tight apertures create a strong typographic texture, making the face excel at impact but feel dense at smaller sizes or in long blocks. The caps and lowercase share a consistent, squared rhythm, and the wide set helps keep words open even with the thick weight.