Sans Normal Wubif 11 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, kids media, friendly, playful, casual, hand-drawn, approachable, approachability, handmade feel, playfulness, friendly branding, rounded, soft, bubbly, informal, quirky.
A rounded sans with softly swollen strokes and subtly irregular, hand-drawn contours. Curves dominate the construction, with open counters and generously rounded terminals that keep forms light and legible. Stroke joins and verticals show mild wobble and organic variation, giving the set a lively texture without sacrificing clarity in common shapes. Overall proportions feel roomy, with broad letter bodies and comfortable internal spacing that supports short-to-medium text sizes.
Well suited to branding and packaging that benefits from a warm, handmade voice, as well as posters, headers, and short callouts where personality is a priority. It can also work effectively for children’s products, casual editorial accents, and friendly UI labels when set at sizes that preserve its organic details.
The font conveys an upbeat, approachable tone—more like marker lettering than engineered geometry. Its gentle unevenness and rounded shapes read as friendly and human, lending warmth and a casual sense of fun. The overall impression is informal and conversational rather than corporate or technical.
Likely intended to provide a personable, hand-drawn alternative to standard rounded sans fonts, balancing easy readability with a playful, human texture. The design emphasizes soft geometry and gentle irregularity to create an inviting, informal typographic voice.
Uppercase and lowercase maintain consistent roundness and soft cornering, producing a cohesive rhythm across lines of text. Numerals match the same smooth, slightly hand-rendered character, keeping the typographic color even in mixed alphanumeric settings.