Sans Normal Laliy 21 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'Jarvis' by Alan Smithee Studio, 'Berthold Corporate S' by Berthold, 'Krong' by Joelmaker, 'Gordita' by Type Atelier, 'Corporate S' by URW Type Foundry, and 'Inovasi' and 'Magnify PRO' by XdCreative (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, assertive, friendly, energetic, retro, impact, motion, bold branding, display clarity, rounded, oblique, chunky, soft-cornered, compact counters.
A heavy, oblique sans with broad proportions and rounded, softly blunted terminals. Letterforms lean forward with a consistent slant and a steady, even stroke that keeps counters relatively compact in the heaviest joins. Curves are built from smooth, near-circular geometry (notably in O, C, Q, and the bowls of b/p), while diagonals in A, K, V, W, and X are thick and sturdy, giving the face a strong, blocky rhythm. The lowercase shows single-storey forms and a simple, utilitarian construction with a rounded i dot and a hooked, descending j; numerals are bold and open, with a curved tail on 9 and wide, stable shapes throughout.
Best suited to short, high-impact settings such as headlines, posters, brand marks, and packaging where a strong, dynamic presence is needed. It also fits sports and lifestyle applications, editorial callouts, and promotional graphics that benefit from bold, rounded shapes and a forward-leaning stance.
The overall tone is bold and forward-moving, projecting speed and confidence without feeling sharp or aggressive. Rounded corners and generous curves add a personable, approachable character, resulting in an energetic, sporty voice with a subtle retro display feel.
Likely designed as a punchy display sans that emphasizes motion and confidence through a consistent oblique angle and broad, rounded construction. The goal appears to be immediate visibility and a friendly, modern impact for branding and promotional typography.
The combination of dense joins and wide set creates a compact, high-impact texture in continuous text, while the oblique angle helps headlines feel dynamic. Round letters and diagonals maintain consistent weight, giving the font a cohesive, logo-friendly silhouette at larger sizes.