Sans Normal Lunik 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, '1955' and 'Jarvis' by Alan Smithee Studio, 'Afical' by Formatype Foundry, 'Gotham' by Hoefler & Co., 'Galano Grotesque' by René Bieder, 'Gordita' by Type Atelier, and 'Clinto' and 'Inovasi' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, dynamic, punchy, retro, impact, speed, attention, branding, slanted, compact, rounded, blocky, heavy.
A slanted, heavy sans with broad proportions, large counters, and smoothly rounded bowls. Strokes stay mostly uniform, with crisp, slightly angled terminals and occasional wedge-like joins that emphasize motion. Curves are full and geometric, while diagonals and horizontals are cut cleanly, creating a tight, sturdy texture and strong, billboard-like silhouettes. Numerals and capitals share the same forward-leaning stance and compact, powerful spacing that reads as a cohesive display system.
Best suited to headlines, short statements, and prominent callouts where strong presence and quick readability matter. It works well for sports and performance-themed branding, poster typography, packaging panels, and bold promotional graphics, especially at medium-to-large sizes where the rounded geometry can fully show.
The overall tone is energetic and assertive, with a sporty, speed-forward feel. Its bold, rounded forms and consistent slant give it a confident, promotional voice that suggests motion, impact, and contemporary retro flavor.
The design appears intended to deliver maximum impact with a unified forward-leaning stance, combining rounded geometric construction with sturdy, simplified shapes for clear, energetic display typography.
The rhythm is dense and emphatic, favoring chunky shapes and simplified details over delicate modulation. The slant is consistent across cases and figures, helping lines of text feel fast and directional rather than neutral.