Sans Normal Arloy 7 is a light, wide, low contrast, upright, tall x-height font visually similar to 'FF Clan' by FontFont (names referenced only for comparison).
Keywords: ui, signage, headlines, branding, editorial, modern, clean, neutral, approachable, minimal, clarity, simplicity, legibility, versatility, neutrality, open apertures, rounded forms, smooth curves, clean terminals, even rhythm.
This is a sans serif with smooth, rounded curves and mostly uniform stroke weight. Proportions are generous and airy, with broad bowls and open apertures that keep counters clear in text. Terminals are simple and unembellished, and the overall construction feels geometric-leaning while staying readable, with consistent spacing and a steady baseline presence.
It suits interface and product typography, signage and wayfinding, and editorial layouts where a clean sans is needed for headings and short-to-medium text. The wide, open letterforms also make it a good fit for branding systems that want a modern, friendly tone and strong readability at a range of sizes.
The font conveys a clean, contemporary tone with a calm, straightforward voice. Its open shapes and even rhythm feel approachable and neutral rather than expressive or ornate, giving it a practical, modern sensibility.
The design appears intended to deliver clear, unobtrusive reading across everyday applications. Its restrained detailing, open counters, and consistent stroke behavior suggest a focus on reliable legibility and a contemporary, system-friendly look without calling attention to itself.
Uppercase forms feel steady and architectural, while lowercase shapes maintain a smooth, rounded texture in running text. Numerals are clear and simply drawn, matching the same restrained, geometric-leaning logic as the letters.