Sans Normal Kalih 10 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'Artegra Sans' by Artegra, 'Asen Pro' by Asenbayu, 'Loft Display' by Designova, 'Mollen' by Eko Bimantara, 'Neusa Neu' by Inhouse Type, 'Mazzard' by Pepper Type, and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, modern, confident, friendly, impact, speed, modernity, approachability, display strength, oblique, geometric, rounded, compact joins, large counters.
A heavy, oblique sans with rounded, geometric construction and smooth, continuous curves. The letterforms lean consistently to the right, with clean terminals and minimal stroke modulation, giving a solid, even color on the page. Uppercase shapes are broad and open, while the lowercase shows a tall x-height with generous counters that keep forms like a, e, and s readable despite the weight. Numerals are wide and sturdy, with simple, modern silhouettes and a clear, uniform rhythm across the set.
Best suited to display settings where impact and momentum are desirable, such as headlines, posters, brand marks, and promotional graphics. The bold oblique stance works well for sports and performance-themed identities, as well as packaging and signage that needs quick, high-contrast recognition through shape rather than fine detail.
The overall tone is energetic and forward-moving, combining a contemporary, sporty feel with a friendly softness from the rounded geometry. Its strong presence reads as confident and attention-grabbing, while the smooth curves prevent it from feeling harsh or technical.
The design appears intended to deliver a modern, energetic sans for display use: heavy enough to command attention, oblique to suggest speed, and rounded/geometric to keep the tone approachable and contemporary.
The slant and mass create a pronounced horizontal flow, making word shapes feel fast and assertive. Curves stay clean and circular, and joins are kept tight and uncomplicated, which helps maintain clarity at display sizes and in short phrases.