Sans Normal Wudun 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Nure' by FSD, 'FF Real Head' by FontFont, 'Latino Gothic' by Latinotype, 'News Gothic' by Linotype, and 'Applied Sans' by Monotype (names referenced only for comparison).
Keywords: posters, packaging, branding, headlines, labels, rugged, friendly, handmade, retro, informal, vintage feel, handmade texture, strong impact, approachability, blunt, soft-cornered, textured, inked, chunky.
A heavy, compact sans with rounded outer curves and blunt terminals, rendered with a deliberately uneven, inked edge. Strokes stay broadly consistent but show subtle wobble and small notches that suggest print or brush irregularities rather than geometric precision. Counters are relatively open for the weight, and curves (notably in C, G, O, S, and 8) are full and softly squared-off, creating a chunky silhouette. Spacing and widths vary slightly by character, adding a natural rhythm that feels less mechanical in setting.
Best suited for display typography such as posters, headlines, and branding where a tactile, printed feel is desirable. It works well on packaging, labels, and signage that benefit from a bold, friendly voice, and can add character to short pull quotes or titles in editorial layouts.
The overall tone is warm and approachable with a rugged, handmade character. The distressed edges and chunky forms evoke vintage packaging, stamped labels, or poster lettering, giving it an informal, slightly playful personality without becoming goofy.
The design appears intended to combine the clarity of a straightforward sans with the visual noise and charm of analog production. Its goal is to deliver strong presence and legibility while injecting a handcrafted, vintage-leaning texture for personality.
At larger sizes the edge texture becomes a defining feature, while at smaller sizes that texture may visually thicken and reduce crispness. The lowercase shows a simple, workmanlike construction with single-storey forms where expected and sturdy, readable shapes that prioritize impact over refinement.