Sans Normal Onlob 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type; 'TheSans' by LucasFonts; and 'Akagi', 'Akagi Pro', and 'Macha' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, straightforward, impact, clarity, versatility, contemporary tone, brand presence, geometric, open apertures, rounded terminals, compact counters, even rhythm.
This typeface presents sturdy, geometric letterforms with smooth, rounded curves and consistently heavy strokes. Curves are broadly circular and the joins stay clean, giving capitals a solid, monolithic presence while maintaining clear interior counters. The lowercase is compact and pragmatic, with a two-storey “g” and a single-storey “a,” plus simple, vertical stems and short, functional arms. Numerals follow the same sturdy construction, with rounded bowls and straightforward diagonals, producing an even, legible texture in text and strong silhouettes at display sizes.
Well-suited to display-driven applications such as headlines, posters, and prominent UI or marketing copy where a strong, clear presence is needed. The sturdy forms and open shapes also make it a good option for branding systems, signage, and packaging that benefit from a contemporary, no-nonsense voice.
The overall tone is modern and confident, with a friendly neutrality that feels direct rather than formal. Its weight and simple construction lend an assertive voice for headlines, while the rounded geometry keeps it approachable and contemporary.
The design appears intended to deliver a modern geometric sans look with strong visual weight, prioritizing clarity, impact, and consistency across capitals, lowercase, and numerals. It aims to be versatile for attention-grabbing typography while retaining straightforward readability.
Spacing appears comfortable and consistent, supporting steady word shapes in the sample text. Distinctive details like the compact “t,” the sturdy, rounded “e,” and the broad, circular “O” contribute to a cohesive, high-impact rhythm.