Sans Superellipse Hidak 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, utilitarian, impact, approachability, clarity, modernity, rounded, blocky, compact, sturdy, high-impact.
A heavy, rounded sans with broad, even strokes and softened corners throughout. Curves are built from squarish, superellipse-like forms, giving counters and bowls a rounded-rectangle feel rather than true geometric circles. Terminals are clean and blunt with minimal modulation, producing a dense, compact texture in lines of text. The overall rhythm is stable and uniform, with sturdy verticals, wide bowls, and tightly controlled apertures that keep forms bold and cohesive at display sizes.
This face is well suited to headlines, short statements, and logotype-style branding where a strong silhouette is an advantage. It can work effectively for packaging, labels, and signage that needs an approachable but forceful voice. For longer text, it will be most comfortable in larger sizes with generous spacing to preserve counter clarity.
The tone reads bold and direct, with a friendly softness coming from the rounded geometry. It feels contemporary and pragmatic—more about clear, emphatic communication than delicacy. The chunky silhouettes add a playful, approachable edge while still projecting strength and reliability.
The design appears intended to deliver maximum visual impact with a soft-edged, contemporary industrial feel. By combining very heavy strokes with rounded, superellipse-based curves, it aims to stay friendly while remaining bold, stable, and highly legible in display contexts.
Round letters like O, Q, and 0 share the same squarish curve logic, reinforcing a consistent family of shapes across letters and numerals. The dense stroke weight reduces interior space in smaller counters, so the design’s character and clarity come through best when given room and size.