Sans Normal Lubam 17 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Nebula' by Brink, 'Aspira' and 'Neutro' by Durotype, 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith, 'Interval Sans Pro' by Mostardesign, 'Akwe Pro' by ROHH, and 'June Pro' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, assertive, sporty, friendly, retro, impact, momentum, approachability, display clarity, rounded, oblique, chunky, compact, high-impact.
A heavy, obliqued sans with broad, rounded forms and tightly managed counters that stay open even at dense weights. Strokes are consistently thick with smooth, circular curves and gently squared terminals, creating a sturdy, compact rhythm. The oblique slant is built into the letter shapes rather than feeling like a mechanical skew, and the overall geometry favors simple, bold silhouettes with minimal detailing.
This font is best suited to headline and display settings where bold, slanted forms can carry visual momentum—such as posters, event graphics, sports branding, packaging callouts, and large-format signage. It can also work for short subheads or labels where an energetic, compact emphasis is needed.
The tone is energetic and confident, with a friendly, approachable softness from the rounded construction. Its forward lean and dense color give it a sporty, poster-like presence that reads as punchy and upbeat rather than formal.
The design appears intended to deliver maximum impact with a warm, rounded voice, combining a built-in oblique stance with robust, simplified letterforms for strong, immediate readability at display sizes.
Uppercase shapes feel stable and blocky while lowercase forms keep a single-storey, modern simplicity, helping maintain clarity at large sizes. Numerals match the same rounded, weighty construction and sit comfortably alongside the letters, reinforcing a cohesive, high-contrast-in-size (but not in stroke) display color.