Sans Superellipse Ipvu 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Churchward 69' by BluHead Studio and 'Dark Sport' by Sentavio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, punchy, energetic, assertive, retro, impact, speed, attention, branding, edge, slanted, condensed counters, tight apertures, ink-trap cuts, blocky.
A heavy, right-slanted sans with compact, rounded-rectangle forms and tightly managed counters. Strokes are broad and confident, with frequent sharp notch-like cut-ins at joins and terminals that create a machined, ink-trap-like silhouette. Curves tend toward superelliptical bowls rather than perfect circles, while diagonals and horizontals keep a crisp, engineered rhythm. Overall spacing reads tight and purposeful, producing dense word shapes and a strong forward motion in text.
Best suited to display work where density and impact are desired: headlines, posters, sports and performance branding, event graphics, and packaging titles. It can also work for short UI labels or badges when large enough to preserve the notched details and tight apertures.
The font projects speed and impact, with a sporty, headline-first attitude. Its angled stance and aggressive cut-ins evoke motorsport, athletic branding, and action-oriented graphics, while the rounded geometry keeps it contemporary rather than purely industrial. The result feels bold, confident, and built for attention.
The design appears aimed at delivering a fast, high-impact voice through a slanted, blocky sans structure, using rounded-rectangle bowls for modernity and strategic cut-ins to sharpen joins and add a technical edge.
Uppercase forms maintain a consistent slant and a slightly squared-off, aerodynamic profile, helping lines of text feel cohesive and fast. Numerals follow the same blocky, rounded construction, staying visually compatible in display settings. The notched details add texture and separation at small internal angles, making the silhouette distinctive even at a glance.