Sans Normal Okrub 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Flink' and 'Flink Neue' by Identity Letters (names referenced only for comparison).
Keywords: headlines, branding, signage, posters, ui labels, modern, friendly, confident, clean, approachable, legibility, modernity, clarity, impact, versatility, geometric, rounded, sturdy, solid, open.
A heavy, geometric sans with broad proportions and large, rounded counters. Curves are built from near-circular forms and smooth arcs, paired with straight, even strokes and minimal modulation. Terminals read clean and mostly blunt, keeping edges crisp while maintaining a soft overall silhouette through generous rounding in bowls and shoulders. Spacing appears open and steady, supporting a strong, even texture in words and lines.
This font is well suited to headlines, brand marks, packaging, and signage where strong presence and quick readability are needed. Its open shapes and steady rhythm also make it a good fit for UI labels, navigation, and short-to-medium text settings where a clean, contemporary sans is desired.
The tone is modern and confident, with a friendly, approachable warmth that comes from the rounded geometry and open apertures. It feels contemporary and utilitarian rather than expressive, projecting clarity and directness with a calm, neutral voice.
The design appears intended to deliver a sturdy, highly legible geometric voice with broad, friendly shapes. It emphasizes clarity, consistency, and contemporary neutrality, aiming for dependable performance across display and interface-oriented applications.
Uppercase forms show sturdy, simplified construction and consistent stroke endings, while the lowercase maintains clear differentiation and legibility at text sizes. Numerals are robust and rounded, matching the letterforms and contributing to a cohesive, contemporary feel.