Serif Contrasted Vihu 7 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, fashion, branding, luxury, dramatic, classical, display impact, editorial elegance, premium branding, classic revival, didone-like, vertical stress, hairline serifs, sharp terminals, crisp joins.
A high-contrast serif with a strong vertical axis and crisp, hairline serifs set against substantial main stems. The design pairs wide, open counters with tightly thinned joins and pronounced thick–thin modulation, producing a striking rhythm in both capitals and lowercase. Serifs read as clean and relatively unbracketed, with pointed, tapered terminals and refined, knife-edge details. Curves are smooth and controlled, and the figures echo the same contrast profile with bold verticals and delicate connecting strokes.
Best suited for display settings such as magazine headlines, fashion and beauty layouts, and brand marks where dramatic contrast can be showcased. It can also work for short pull quotes or titling in print and high-resolution digital contexts where the hairlines remain crisp.
The overall tone is polished and theatrical, evoking contemporary editorial typography with a distinctly upscale, boutique feel. Its dramatic contrast and sharp finishing give it a confident, high-fashion voice that reads as premium and deliberate rather than casual.
The design appears intended to deliver an elegant, modern interpretation of classic high-contrast serif letterforms, prioritizing visual impact and refinement. Its proportions and detailing suggest a focus on premium editorial and branding applications where a distinctive, high-drama serif is desirable.
In text, the heavy stems and very fine hairlines create a vivid sparkle that rewards generous size and careful spacing. The ampersand and numerals follow the same sculpted, high-contrast logic, reinforcing a cohesive, display-forward personality.