Sans Superellipse Hogud 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Beriot' by Boyanurd, 'Bunuelo Clean Pro' by Buntype, 'Miura' by DSType, and 'CamingoDos Condensed' by Jan Fromm (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, bold, friendly, sporty, retro, confident, high impact, friendly geometry, signage clarity, brand presence, modern retro, rounded, blocky, compact, soft corners.
A heavy, compact sans with rounded-rectangle geometry and softened corners throughout. Strokes stay uniform with little visible modulation, producing dense, even color in text. Curves tend toward squarish bowls (notably in C, O, and e), while terminals are clean and blunt rather than tapered. Counters are relatively tight and apertures are small, emphasizing a solid, poster-like silhouette, and the overall rhythm is sturdy with slightly condensed-feeling letterforms and broad verticals.
Best suited to display settings where strong presence is needed—posters, bold headlines, storefront or wayfinding-style signage, and packaging callouts. It can work well for logos and brand wordmarks that want a sturdy, contemporary feel with softened edges. For long-form text, it will be most comfortable when used sparingly (e.g., short subheads or emphasis) due to its dense, heavyweight color.
The font projects an assertive, energetic tone with a friendly softness from its rounded corners. It feels sporty and retro-industrial at the same time—confident and straightforward, more about impact than delicacy. The overall impression is approachable boldness suited to attention-grabbing messaging.
The design appears intended to deliver maximum legibility and impact through simplified, geometric shapes and rounded-square curves. Its consistent stroke weight and blunt terminals suggest a focus on robust reproduction across sizes and media, while the softened corners aim to balance strength with approachability.
In the sample text, the heavy weight creates strong texture and shortened white space between letters, making spacing feel tight at larger sizes. Distinctive squared curves and chunky joins give it a utilitarian, signage-like presence, while the rounded treatment keeps it from feeling harsh. Numerals match the same blocky, rounded construction for consistent display use.