Sans Other Ismah 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: children’s books, packaging, posters, branding, headlines, playful, hand-drawn, friendly, casual, quirky, handwritten feel, friendly branding, approachable display, casual readability, rounded, bouncy, soft, informal, marker-like.
This font presents a hand-drawn sans look with rounded terminals, subtly wobbly strokes, and gently irregular curves that keep the texture lively. Counters are generally open and circular (notably in O, o, e), while joins and diagonals show slight angle variation that reads like quick marker lettering rather than rigid geometry. Uppercase forms are simple and spacious with a softly uneven baseline and cap alignment; lowercase has compact, rounded shapes with single-storey a and g and straightforward, legible construction. Numerals follow the same casual rhythm, with smooth, simplified curves and a consistent, humanist feel.
Well-suited to playful headlines, classroom or children’s materials, packaging, and friendly brand identities where a handcrafted tone is desired. It also works for short paragraphs in larger sizes, such as posters, invitations, labels, and social graphics, where the lively texture can be appreciated without feeling noisy.
The overall tone is warm and approachable, with an upbeat, kid-friendly informality. Its mild irregularities add personality and motion, creating a conversational voice that feels handmade and contemporary rather than technical or corporate.
The design intention appears to be a simple, highly legible sans that captures a hand-lettered, marker-drawn character. By combining rounded forms with controlled irregularity, it aims to feel personable and fun while remaining dependable for everyday display typography.
Letterforms maintain clarity despite the organic stroke behavior; dots on i/j are round and prominent, and punctuation in the sample text reads cleanly at display sizes. Spacing appears moderately loose and forgiving, reinforcing the relaxed, readable flow in sentences.