Sans Normal Isfa 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Blantica' by 4RM Font, 'Rhode' by Font Bureau, 'Murs Gothic' by Kobuzan, 'Huben' by Minor Praxis, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, impactful, confident, sporty, friendly, retro, maximum impact, friendly strength, display clarity, brand presence, blocky, rounded, compact counters, soft corners, high presence.
A heavy, wide sans with rounded, geometric construction and compact internal spaces. Strokes are thick and uniform, with softened corners and broadly curved bowls that keep forms readable despite the dense weight. The overall rhythm is sturdy and even, with generous width, short-to-moderate apertures, and a slight “ink trap”-like tightening where strokes converge in letters like S, a, and e. Numerals are similarly bulky and rounded, optimized for strong silhouette rather than fine detail.
Best suited to headlines, posters, signage, and branding where strong presence and quick recognition matter. It also fits sports graphics, packaging, and punchy social media or display layouts, especially when set with ample spacing or at larger sizes to keep counters from filling in.
The font projects a loud, assertive tone with a playful friendliness from its rounded geometry. Its mass and width feel attention-grabbing and sporty, while the softened terminals keep it approachable rather than harsh.
The design appears intended as a high-impact display sans that combines geometric roundness with extreme weight and width for maximum visual punch. Its softened corners and compact counters suggest a goal of staying friendly and cohesive while remaining bold and attention-forward in advertising and title settings.
Counters are notably small in several glyphs (e, a, 8), which boosts impact at large sizes but can darken paragraphs at smaller sizes. Curved letters lean toward circular/elliptical bowls, while diagonals (V, W, X, Y, Z) maintain a sturdy, chunky presence that matches the overall weight.