Sans Normal Lubul 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Marlin Sans' and 'Marlin Soft' by FontMesa, 'Jam Grotesque' by JAM Type Design, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, punchy, confident, energetic, modern, impact, motion, attention, branding, legibility, oblique, rounded, blocky, compact, smooth.
A heavy, obliqued sans with broad proportions and rounded geometry. Strokes are consistently thick with minimal modulation, and curves are clean and full, giving counters a sturdy, open feel in letters like O, C, and e. Terminals are mostly blunt with softly eased corners, while diagonals in A, K, V, W, and X read strong and stable. The lowercase is compact and robust, with single-storey a and g, short ascenders/descenders, and a generally tight, muscular texture that stays legible at large sizes.
This font is best suited to short, high-visibility applications such as headlines, posters, sports and event branding, and packaging where impact and speed are priorities. It can also work for logo wordmarks and campaign graphics that benefit from a bold, kinetic slant, especially at medium-to-large sizes.
The overall tone is assertive and high-impact, with a sporty, headline-forward energy. Its slanted stance adds motion and urgency, while the rounded construction keeps the feel approachable rather than aggressive. The result is a contemporary voice that suggests momentum, strength, and bold branding.
The design appears intended to deliver maximum visual weight and immediacy in a contemporary sans form. By pairing rounded, geometric shapes with a consistent oblique posture, it aims to communicate motion and confidence while maintaining clean, approachable letterforms.
Round glyphs and digits lean toward geometric construction, with simple, solid shapes and clear silhouettes. The italic angle is consistent across uppercase, lowercase, and numerals, creating a cohesive forward-driving rhythm in text lines.