Sans Superellipse Hakis 13 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Air Force' by Indian Summer Studio, 'Gemsbuck Pro' by Studio Fat Cat, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: logos, headlines, posters, ui labels, packaging, tech, industrial, futuristic, modern, confident, geometric clarity, modern branding, ui friendliness, high impact, squarish, rounded, compact, geometric, sturdy.
This typeface is built from compact, squarish proportions with generously rounded corners, giving many letters a soft rectangular/superelliptic skeleton. Strokes are consistently heavy and even, with minimal contrast and clean, closed apertures that keep counters tight and controlled. Terminals are typically blunt or softly radiused, and diagonal strokes (as in A, V, W, X, Y) remain crisp against the otherwise rounded construction. Numerals and bowls (0, O, D, P, R, 8, 9) follow the same rounded-rectangle logic, producing a cohesive, engineered rhythm across the set.
It performs best in branding and display contexts such as logos, product wordmarks, headlines, posters, and short UI labels where its compact geometry stays crisp and distinctive. The sturdy shapes and rounded-rectangle forms also suit packaging and tech-oriented marketing materials that benefit from a modern, engineered aesthetic.
The overall tone feels technical and industrial—sleek, efficient, and purpose-built—while the rounded corners add approachability and a contemporary consumer-tech polish. It reads as confident and modern rather than playful, with a slightly “hardware/UI” character that suggests precision and reliability.
The font appears designed to merge geometric, squared construction with softened corners to achieve a contemporary, tech-forward voice without feeling harsh. Its consistent stroke weight and compact, modular forms prioritize strong silhouette recognition and high-impact readability in short strings and large sizes.
The design maintains a strong modular consistency: wide curves are often flattened into straighter segments before turning at rounded corners, creating a distinctive squared-off warmth. Spacing and letterfit appear tuned for bold display use, where the tight apertures and compact forms become a recognizable stylistic signature.