Slab Normal Weruh 7 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, editorial, packaging, signage, sturdy, friendly, retro, confident, impact, readability, print tone, approachability, stability, bracketed, chunky, softened, compact, open counters.
A heavy, wide slab serif with pronounced, bracketed serifs and softly rounded joins that keep the texture friendly despite the weight. Strokes are robust with gentle modulation, and terminals tend toward blunt, slightly curved endings. The lowercase is compact with a straightforward, readable rhythm; counters stay open and the spacing feels even, producing a dense but controlled color in text. Numerals are substantial and steady, with simple, workmanlike forms that match the letterweight and width.
It suits headlines and display settings where a strong, dependable voice is needed, and it also works for short editorial passages that benefit from a firm, high-impact texture. The wide, sturdy shapes make it a good fit for posters, packaging, and signage where clarity and presence are priorities.
The overall tone is sturdy and approachable, mixing a pragmatic, print-oriented feel with a mild vintage warmth. Its broad stance and confident slabs suggest reliability and emphasis rather than delicacy, making it feel familiar and grounded.
The design appears intended as a plainspoken slab serif built for impact and legibility, combining wide proportions and heavy serifs with softened details to stay approachable. It aims to deliver a stable, print-friendly rhythm that reads confidently in both all-caps and mixed-case text.
In the sample text, the bold presence holds together well across long lines, creating a strong editorial block without looking sharp or brittle. Rounded brackets and softened corners add a humane finish that tempers the mass of the strokes.