Sans Other Dilig 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, logos, playful, chunky, retro, friendly, quirky, attention grab, friendly branding, retro display, informal tone, soft corners, compact counters, cartoonish, bouncy rhythm, irregular angles.
A heavy, blocky sans with softly rounded outer corners and noticeably compact interior counters. Strokes are predominantly straight and slab-like, but many joins and terminals show subtle angular nicks and uneven cuts that give the shapes a hand-made, slightly wobbly construction. The letterforms read as broadly geometric yet intentionally imperfect, with a lively rhythm created by small variations in curvature and edge treatment across the set. Numerals match the same stout, simplified construction, keeping a consistent, punchy color in text.
Best suited to display roles such as posters, bold headlines, packaging callouts, and brand marks where a friendly, characterful sans is needed. It can also work for short bursts of text (taglines, labels, UI promo tiles) when set with generous spacing to preserve clarity.
The overall tone is cheerful and informal, with a toy-like, cartoon headline feel. Its slightly irregular cuts and bulbous massing add personality and a retro sign-painting or cut-paper energy rather than a neutral, corporate voice.
The design appears intended to provide a high-impact display sans that feels approachable and fun, combining sturdy geometric foundations with deliberate irregularities to avoid a sterile, purely mechanical look. Its visual system prioritizes recognizability and personality for attention-grabbing titles and branding.
The dense weight and tight counters make the design feel best when given breathing room; in the sample text it holds up well at large sizes where the quirky edge details remain visible. The forms emphasize strong silhouettes over delicate internal detail, producing high impact and a distinctly branded look.