Sans Normal Mylem 15 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Clearface Gothic' by Linotype, 'Reba Samuels' by Samuelstype, 'Clearface Gothic SB' and 'Clearface Gothic SH' by Scangraphic Digital Type Collection, 'Cleargothic Pro' by SoftMaker, 'Newbery Sans Pro' by Sudtipos, and 'Clearface Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, playful, modern, punchy, impact, approachability, clarity, modernity, rounded, compact, bulky, sturdy, geometric.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are built from smooth circular/elliptical forms with softened joins, while straight strokes keep a clean, vertical stance. Counters are generally tight but remain open enough for legibility at display sizes, and the overall rhythm feels dense and steady. Lowercase forms are straightforward and sturdy, with single-storey shapes where applicable and minimal detailing.
Best suited for headlines and short blocks of text where impact and clarity are priorities—such as posters, brand wordmarks, packaging, and bold on-product labeling. It can also work for signage and UI callouts where a friendly but authoritative presence is desired, though the dense weight suggests using ample size and spacing for longer passages.
The font reads bold and approachable, with a friendly, slightly playful tone created by its rounded geometry and compact spacing. It feels contemporary and emphatic, suited to messaging that needs to be clear, energetic, and attention-grabbing without becoming sharp or aggressive.
The design appears intended to deliver a strong, modern display voice with approachable rounded shapes and simple, geometric construction. It prioritizes immediate recognition and visual punch, creating a cohesive, high-impact texture across words and numerals.
The design favors strong silhouettes and simplified construction, which helps maintain consistency across uppercase, lowercase, and numerals. The numerals appear robust and highly visible, matching the letterforms’ rounded, weighty character.