Sans Normal Itmam 5 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, industrial, punchy, contemporary, assertive, impact, modern display, clarity, geometric consistency, brand presence, rounded, geometric, compact counters, soft corners, high impact.
A heavy, geometric sans with broad proportions and a low-contrast, monoline feel. Curves are built from near-circular bowls with smoothly rounded joins, while terminals tend toward clean, squared endings rather than tapered strokes. The lowercase shows a large x-height and sturdy, compact counters (notably in a/e/s), giving the texture a dense, poster-ready color. Numerals follow the same robust construction, with wide, stable forms and generous horizontal presence.
Best suited to high-impact applications such as headlines, display typography, posters, and bold branding systems. It also fits wayfinding and signage where large sizes and clear shapes are prioritized, and can work well on packaging or promotional graphics that benefit from a dense, confident typographic block.
The overall tone is bold and confident, with a modern, no-nonsense voice. Its wide stance and rounded geometry read as energetic and approachable rather than austere, making it feel sporty and promotional while still clean and contemporary.
The design appears intended as a modern display sans that maximizes presence through wide, geometric forms and a large lowercase structure. It emphasizes consistency and solid silhouettes to produce strong visual weight and immediate readability at large sizes.
Round letters (O/Q/C/G) appear especially circular and consistent, creating a strong geometric rhythm across lines of text. The design’s tight interior spaces at heavier sizes can amplify its impact in short bursts, while also encouraging comfortable tracking when set in longer headlines.