Sans Normal Lorom 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith, 'Equip' by Hoftype, 'Avenir Next Hebrew' by Linotype, and 'Core Sans N SC' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, assertive, modern, energetic, friendly, impact, emphasis, momentum, branding, display clarity, oblique, geometric, compact counters, high impact, rounded terminals.
This typeface is a heavy, right-leaning sans with a broad stance and smooth, rounded contours. Strokes are consistently thick with minimal modulation, producing solid, compact internal spaces and a dense typographic color. Curves are built from clean circular/elliptical geometry, while joins and terminals stay blunt and simplified for clarity at size. The overall rhythm is punchy and forward-moving, with a noticeably slanted axis and sturdy, slightly condensed apertures that keep forms tight and cohesive.
Best suited to display settings where impact is the priority—headlines, posters, promotional graphics, sports or lifestyle branding, and bold packaging. It also works well for short UI or editorial callouts where a strong, energetic emphasis is needed, rather than extended reading at small sizes.
The tone is confident and kinetic, with an athletic, headline-first attitude. Its rounded geometry keeps it approachable, while the strong weight and slant add urgency and momentum, making the voice feel bold, contemporary, and promotional.
The design appears intended to deliver maximum presence with a streamlined, geometric sans structure, combining a strong weight with a consistent oblique slant for speed and emphasis. Its simplified detailing and tight counters suggest a focus on bold messaging and brand-forward applications where immediacy and legibility at large sizes matter most.
The uppercase reads as blocky and stable, while the lowercase introduces more distinctive silhouettes (notably in letters like a, g, and y), helping word shapes remain recognizable despite the heavy build. Numerals match the same robust, simplified construction, reinforcing a unified, high-impact texture across mixed content.