Sans Superellipse Upno 4 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Anantason Reno', 'Bantat', and 'Paisal' by Jipatype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, techy, industrial, sporty, confident, friendly, impact, modernity, clarity, solidity, approachability, rounded, blocky, compact, geometric, soft-cornered.
A heavy, geometric sans with rounded-rectangle construction and softened corners throughout. Strokes are monolinear and dense, with broad counters and apertures that stay open despite the weight. Curves tend toward superelliptical shapes (notably in O/C/G and the lowercase bowls), while joins and terminals remain squared-off and horizontal, giving a sturdy, engineered feel. Proportions lean wide with short extenders; diagonals (V/W/X/Y) are thick and stable, and the numerals share the same squared, streamlined rhythm.
Best suited for headlines, logotypes, and short blocks of copy where its weight and width can project impact. It works well in brand systems needing a robust, contemporary sans for packaging, signage, and sports or tech-oriented graphics.
The tone is assertive and modern, mixing a tough, industrial backbone with approachable rounded corners. It reads as tech-forward and sporty—confident in large sizes, but not sharp or aggressive.
The design appears intended to deliver maximum presence with a clean geometric system: wide proportions, uniform stroke weight, and rounded-rectangle curves aimed at strong visibility and a contemporary, product/technology-friendly character.
Round letters sit low and broad, producing a strong horizontal emphasis in text. The lowercase shows single-story forms (a, g) and compact shapes that prioritize mass and consistency over calligraphic nuance, reinforcing a utilitarian, display-led voice.