Sans Normal Jekoh 2 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Dexa Pro' by Artegra, 'Cairoli Classic' and 'Cairoli Now' by Italiantype, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, assertive, energetic, modern, punchy, impact, momentum, promotion, modernity, attention, oblique, slanted, heavy, bouncy, compact.
This typeface is a heavy, oblique sans with wide proportions and a strong, steady rhythm. Strokes are thick and mostly monolinear with subtly rounded joins and corners that keep the color dense without feeling sharp. Counters are relatively open for the weight, and the curves read as smooth, circular/elliptical forms rather than geometric hard edges. The lowercase shows a tall x-height and compact extenders, producing a sturdy, billboard-like texture in text while maintaining clear letter separation.
Best suited to display settings where impact is the priority: headlines, posters, storefront graphics, and bold brand marks. It also works well for short bursts of text such as pull quotes, price callouts, and promotional copy where the oblique stance adds urgency and movement.
The overall tone is bold and action-oriented, with a forward-leaning stance that suggests speed and momentum. Its chunky shapes and high visual mass feel confident and promotional, leaning toward contemporary sports, retail, and entertainment aesthetics rather than quiet editorial neutrality.
The design appears intended to deliver maximum visual punch with an energetic, forward-leaning silhouette. It balances rounded construction with dense stroke weight to remain readable at display sizes while projecting speed, strength, and modern commercial appeal.
The slant is consistent across caps, lowercase, and numerals, giving lines of text a continuous directional flow. Numerals match the same heavy, rounded construction, supporting strong emphasis in data or pricing. Spacing appears tuned for impactful display, yielding a tight, cohesive word image at larger sizes.