Sans Normal Nobom 9 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Fieldwork', 'Mozaic', and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, modern, approachable, impact, approachability, clarity, modernity, rounded, geometric, soft, chunky, compact apertures.
A heavy, rounded sans with geometric construction and softly squared curves. Strokes are consistently thick with smooth joins and minimal modulation, producing a solid, blocky color on the page. Counters are relatively small and apertures tend to be tight, while terminals read as blunt and clean rather than tapered. The lowercase shows simple, single-storey forms (notably a and g), round i/j dots, and a sturdy rhythm that stays legible despite the dense interior space.
Best suited to headlines and short bursts of copy where impact is the priority—posters, brand marks, packaging callouts, and large-format signage. It also works well for playful UI moments (badges, buttons, promo panels) where a friendly, high-visibility voice is needed.
The overall tone is upbeat and approachable, with a friendly roundness that feels contemporary and energetic. Its bold, compact shapes project confidence and immediacy, making text feel punchy and informal rather than refined or delicate.
The design appears intended as a bold, geometric sans that trades fine detail for strong silhouette and warmth. Its rounded forms and dense stroke weight aim to deliver quick recognition, a contemporary feel, and an approachable personality in display settings.
In longer lines the weight creates strong visual emphasis and can darken quickly, so generous tracking and leading help maintain clarity. The numerals match the same robust, rounded geometry, giving figures a headline-like presence.