Sans Normal Negeb 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, approachability, clarity, modernity, rounded, blocky, soft corners, compact counters, bouncy.
This typeface uses heavy, rounded construction with broad strokes and smooth joins, creating a sturdy, compact silhouette. Curves are generously circular (notably in C, O, G, and e), while straight-sided letters keep blunt, squared terminals that read as softly chamfered rather than sharp. Counters are relatively tight for the weight, giving a dense, poster-ready color, and the lowercase shows single-storey forms (a, g) with simple, open bowls. Overall spacing looks moderate, with wide letterforms and a stable baseline rhythm that stays consistent across caps, lowercase, and numerals.
Best suited to display roles where mass and clarity matter—headlines, poster typography, brand marks, packaging, and short callouts. It can work for brief blocks of text at larger sizes, but its dense weight and compact counters make it most effective when used for emphasis rather than long reading.
The overall tone is upbeat and assertive: big, friendly shapes that feel approachable rather than aggressive. Its rounded geometry adds warmth and a slightly playful character, while the heavy presence communicates confidence and impact.
The design appears intended to deliver maximum impact with a warm, contemporary feel—combining geometric roundness with sturdy, simplified letterforms to stay legible and energetic in branding and display settings.
The numerals follow the same rounded, compact logic, with oval inner counters and simplified, sturdy strokes that stay highly legible at large sizes. Diagonal letters like V, W, X, Y, and Z maintain strong, even diagonals that keep the texture bold and uniform without looking spiky.