Sans Normal Ombid 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Koopman' by Fontsmith and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, straightforward, functional, impact, clarity, modernity, approachability, rounded, geometric, solid, clean, open.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are largely uniform with minimal modulation, producing sturdy shapes and even color. Counters are generally open and generously sized for the weight, while terminals are clean and mostly squared-off, giving the letters a crisp, contemporary edge despite the rounded construction. Lowercase forms read as simple and workmanlike, with a compact, single-storey look in key letters and a prominent, easily spotted i/j dot; figures are thick and stable with clear, modern silhouettes.
Best suited to headlines, posters, and branding where strong presence and quick recognition matter. It also works well for packaging and signage that benefits from bold, open shapes and a straightforward, contemporary tone.
The overall tone is confident and direct, with a friendly approachability coming from the rounded geometry. It feels contemporary and practical rather than delicate, leaning toward a no-nonsense voice that still stays approachable and upbeat.
The design appears intended as a high-impact, modern sans optimized for attention and legibility at larger sizes. Its broad, rounded geometry and uniform stroke construction aim to balance warmth with firmness for clear, versatile display use.
Spacing and rhythm appear steady and uncluttered, supporting high-impact setting in short phrases. The wide stance and dense weight create strong presence, while the open counters help maintain clarity in display-size text.